We've all been in the same situation. As soon as you try to take a picture, someone blinks, the weather changes, or the lighting is never quite right. The San Antonio photography misconceptions people have in our city are the same everywhere. Many people think that taking good pictures is simple and that they only need an expensive camera to do the job for them. They point and click and point and click...and that's it. They have little knowledge of lighting or composition or structure. They are left wondering why their pictures never turn out how they imagine them and why they always seem predictable , drab, and unoriginal. Just like there is a difference when an artist paints compared to a novice, so there is when a professional photographer takes the reins of a shoot. Yes, a professional photographer will almost always work with top of the line equipment, but how they use it is drastically different from how a casual user would. Not only do professional photographers in San Antonio take the time to learn the ins and out of their equipment, they have spent hundreds of hours setting up perfect shots and experimenting with compositions. They know off hand what works and what doesn't work. They can see the finished product in their minds. Camera equipment is always available, but having someone on-hand that can combine the technology with artistic experience in commercial photography is much more valuable.